ABOUT THE BRAND

Yoana Dimitrova is a fashion brand founded in 2021, based in Milan, Italy. With a focus on womenswear collections crafted with an inherently androgynous sensibility, the brand explores the intersection of softness and structure, blending elegance with edge.

Rooted in a minimalist aesthetic and guided by emotional storytelling, Yoana Dimitrova designs are defined by refined silhouettes, thoughtful contrasts, and a quiet strength. Each collection reflects a deep engagement with materiality, form, and narrative — creating garments that are both timeless and resonant.

A woman with long red hair adjusting a gray and black dress on a model at a fashion event. The model's face is covered with a beige cloth, and the event is crowded with other attendees in a large hall.
Close-up of a knitting project with cream-colored yarn, a needle, and sewing pins in a red container on a wooden surface.

Central to the brand’s identity is a commitment to craftsmanship and sustainability. Through the careful selection of natural fabrics and a focus on responsible production, the pieces embody a slower, more intentional approach to fashion. Knitwear, in particular, plays a vital role in the collections, bringing texture, soul, and tactile expression to each design.

COLLECTIONS

The brand has been featured in leading fashion events, including showcases during Milan Fashion Week and various graduate fashion platforms. It has also participated in international design competitions recognized for their emphasis on innovation, sustainability, and portfolio excellence.

Through each design, Yoana Dimitrova creates a dialogue between elegance and emotion, concept and wearability — offering pieces that are not only meant to be seen, but felt.